Saudi Arabia — its potential, its markets and how it operates — was showcased on 15 September during a country workshop organised by Business France in partnership with the Saudi Ministry of Industry, the French Agency for the Development of Al-Ula and the CCFA. President Reina and the Secretary-General, Dr Saleh Al-Tayar, took this opportunity to emphasise the strong ties that bind the two countries. The full report will appear in the CCFA’s forthcoming end-of-October Newsletter.